How Domain Money doubled qualified leads with Early June

Domain Money partnered with Early June to bolster their digital marketing initiatives across paid search and social media platforms. Early June's strategic plan involved refining target audiences, improving down funnel tracking, and enhancing creative elements to drive awareness for Domain Money's flat-fee financial planning services tailored to individuals earning $150K or more.

Total MQL volume increase

4.5X

Increase in spend

109%

Increase in MQL conversion rate

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The challenge

Spend more - at a lower CAC

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Domain Money needed to scale their customer acquisition while maintaining efficient costs. Their target market? High-earning professionals ($150K+) seeking flat-fee financial planning services—a premium audience requiring precise targeting and compelling messaging.

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Our approach

Fine-tune targeting - and test better creative

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With the challenge clearly defined, Early June started with the lowest hanging fruits: Paid social creative. The team created new, engaging paid social creatives and quickly started AB testing. The team also fine-tuned audience targeting, focussing on users in relevant zip codes and introduced new landing pages to convert traffic into leads.

The team revamped ad copy for better engagement and expanded reach through an optimized paid search account structure.

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The results

More customers, better leads

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Scaled media spend 4.5x and leads 6x, finding efficiencies in better creative, updated targeting, and new landing pages.

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